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H&H Methodology

Over the 12 years, H&H has created numerous marketing miracles in the Chinese market and helped many enterprises achieve compelling leapfrog development. All this results from H&H Methodology, the first set of systematic marketing philosophy on the Chinese mainland.

On the basis of enterprises’ environment and resources, H&H Methodology can be used to systematically identify the core elements of enterprise and brand development, develop clear enterprise development goals and roadmaps, achieve rapid value accumulation and maximize the market communication effect with creative ideas being guided by specific methods. H&H Methodology emphasizes that “everything is ultimately one thing”. It theoretically integrates enterprise strategy, product development, creative ideas for marketing, brand management and other aspects. It provides specific creative methods to practically handle these issues. H&H Methodology emphasizes essence. It is a creative marketing method based on commercial essence. Thanks to this, H&H is confined to certain industries and has achieved tremendous successes in many fields.
“Super symbol sells itself ” is the first book on H&H Methodology. It was written by Hua Shan in person. It was rated as a five-star book on douban.com, dangdang.com, amazon.com and 360buy.com (now JD.com). Over 200,000 copies were sold in the first month after it was launched.

The book Super Symbols Are Super Originalities, written by Mr. Hua Shan, is the first publication summarizing “H&H methods”. It is strongly recommended by Douban, Dangdang, Amazon and JD. And over 0.2 million copies were sold within one month of its publication.

Click to purchase Dangdang.Amazon

04 / 16 / 2017 -
品牌资产观和营销服务观

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10 / 2 / 2016 -
华与华方法论 | 广为流传的广告话语都有哪些套路?

(中文) 广告语是商业世界的街头诗,这话一点儿也不假。
广告是话语学的工作,而诗歌又是最古老最原始的话语;那些穿透人心的广告话语,有诗歌般的流传度,也能实现商人般一字千金的销售力。

09 / 30 / 2016 -
无广告,一颗糖上市三年卖2亿? | 产品开发案例

(中文) 首先要明确一点,产品开发不等于产品研发。开发是营销问题,研发是技术问题。
产品开发的最终目的是销售,构思新产品,一定要考虑清楚产品叫什么名字,长什么样子(产品包装如何做),电视广告片怎么拍。

09 / 25 / 2016 -
又在想创意?学会超级符号就能批量生产超级创意!

(中文) 超级符号就是人人都看得懂的符号,并且人人都按照它的指引行事的符号。人们甚至都不会去思考它为什么存在,只要一看得见这符号,就会听它的话。

09 / 22 / 2016 -
如何引爆一个新品牌,让它成为消费者生活的一部分?

(中文) 方法就是让你的品牌,“寄生”在人类文化生活这个强大的“母体”之上,这样你的品牌就会成为消费者生活中的一部分,你只需要等待,等待消费行为循环往复地来到你需要的那一刻。

09 / 2 / 2016 -
诸葛亮是最不会用计的人?华杉讲透孙子兵法开课啦!

(中文) ”孙子兵法的计,不是三十六计,也不是诸葛亮的计,如果用孙子兵法的计来说,诸葛亮是最不会用计的人。“8月30日上午,华与华商学院的校长华杉老师在商学院正式开讲,揭开孙子兵法的神秘面纱,带你逐字逐句彻底读懂孙子兵法。

02 / 24 / 2016 -
华与华方法:企业的两大半径

(中文) 企业发展的动力是什么?你的企业活动半径有多大?华杉以华与华为例,解读企业的两大半径。

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