Over the 12 years, H&H has created numerous marketing miracles in the Chinese market and helped many enterprises achieve compelling leapfrog development. All this results from H&H Methodology, the first set of systematic marketing philosophy on the Chinese mainland.
On the basis of enterprises’ environment and resources, H&H Methodology can be used to systematically identify the core elements of enterprise and brand development, develop clear enterprise development goals and roadmaps, achieve rapid value accumulation and maximize the market communication effect with creative ideas being guided by specific methods. H&H Methodology emphasizes that “everything is ultimately one thing”. It theoretically integrates enterprise strategy, product development, creative ideas for marketing, brand management and other aspects. It provides specific creative methods to practically handle these issues. H&H Methodology emphasizes essence. It is a creative marketing method based on commercial essence. Thanks to this, H&H is confined to certain industries and has achieved tremendous successes in many fields.
“Super symbol sells itself ” is the first book on H&H Methodology. It was written by Hua Shan in person. It was rated as a five-star book on douban.com, dangdang.com, amazon.com and 360buy.com (now JD.com). Over 200,000 copies were sold in the first month after it was launched.
The book Super Symbols Are Super Originalities, written by Mr. Hua Shan, is the first publication summarizing “H&H methods”. It is strongly recommended by Douban, Dangdang, Amazon and JD. And over 0.2 million copies were sold within one month of its publication.
(中文) 广告语是商业世界的街头诗，这话一点儿也不假。
广告是话语学的工作，而诗歌又是最古老最原始的话语；那些穿透人心的广告话语，有诗歌般的流传度，也能实现商人般一字千金的销售力。
(中文) 首先要明确一点，产品开发不等于产品研发。开发是营销问题，研发是技术问题。
产品开发的最终目的是销售，构思新产品，一定要考虑清楚产品叫什么名字，长什么样子（产品包装如何做），电视广告片怎么拍。
(中文) 超级符号就是人人都看得懂的符号，并且人人都按照它的指引行事的符号。人们甚至都不会去思考它为什么存在，只要一看得见这符号，就会听它的话。
